Today I am going to be reviewing Shoyeido’s White Cloud incense sticks.
Shoyeido Company History
Shoyeido has been around for over 300 years and is one of the more prominent Japanese incense manufacturers and exporters. The founder of the company was Rokubei Moritsune Hata, who was an employee in Kyoto’s Imperial Palace in the 18th century. The history of Shoyeido has now spanned over twelve generations.
Due to Shoyeido’s company history, they are considered to be an accurate representation of Japanese incense. If you haven’t really tried much Japanese incense, then Shoyeido is probably one of the better brands to start with.
It’s typical for Japanese incense manufacturers to use nature as inspiration for their creations. Many Japanese incense creations are forged from the memory of fragrances experienced in past-times. This leads Japanese incense to be quite different from the other various forms.
Kyoto, the city where Shoyeido is located, is essentially a cultural center for Japan. Traditional goods, arts, and practices are kept alive in this city. An interesting fact about Kyoto is that it was almost a target for an atomic bomb during World War 2. However, the US Secretary of State at the time, Henry Lewis Stimson, personally intervened to save Kyoto from destruction.
Shoyeido White Cloud Incense Packaging
I purchased a standard pack of these incense sticks from the Shoyeido USA website. The packaging is quite beautiful and despite being in a more modern cardboard box, it is adorned with Japanese artwork and calligraphy, and looks very Japanese.
The box I purchased was for a 35 pack of the 8.75 inch sticks.
In Japanese the name for this incense is ‘Haku-un’, which translates to ‘White Cloud’.
These incense sticks are marketed as ‘All Natural’ and are said to contain no synthetic oils or fragrances. A lot of people are picky about the quality of incense they burn, and you should be too. Remember that you are inhaling whatever incense you are burning, so it’s important that it is non-toxic.
The product description says:
A fragrance inspired by the image of white clouds in a blue sky.Made from a decades-old recipe, White Cloud’s high quality, earthy-sweet scent helps bring a moment of inner peace. Appropriate for casual enjoyment and formal gatherings alike.
White Cloud Fragrance Review
This is the cheapest aloeswood based incense stick from Shoyeido.
It is a very nice incense stick with some complexities you may not expect from a bargain aloeswood incense. Although you can smell some of the deep elements of the aloeswood, I would say that the aloeswood content is not incredibly high, as the smell of the sandalwood and benzoin is quite apparent. I would also say the quality of aloeswood in this particular incense is likely not very high.
While the sandalwood may lighten the smell of the aloeswood, the benzoin adds a richness to it, which I find quite appealing. The benzoin seems to slightly mask the light aloeswood sense.
Overall, for the price, I would likely purchase this again. It may be the highest priced of their ‘daily series’, but it is much cheaper then their premium offerings, and offers some insight into the mystical tradition of burning aloeswood. For the price, this is probably hard to beat.
I’ve heard that the shorter sticks smell a bit different, but I have yet to try those.
I will be reviewing some of their higher-end aloeswood incense sticks in the future so stay tuned.
I would rate these a 7.5/10.
If you’re looking for a reasonably priced aloeswood incense with some deep elements to it, then this would probably be up your alley. However, keep in mind it is cut with sandalwood and other plants and is not a ‘pure’ scent like some higher-priced options.
I hope you found this information beneficial.