Shoyeido has been around for over 300 years and is one of the more prominent Japanese incense manufacturers and exporters. The founder of the company was Rokubei Moritsune Hata, who was an employee in Kyoto’s Imperial Palace in the 18th century. The history of Shoyeido has now spanned over twelve generations.
Due to Shoyeido’s company history, they are considered to be an accurate representation of Japanese incense. If you haven’t really tried much Japanese incense, then Shoyeido is probably one of the better brands to start with.
It’s typical for Japanese incense manufacturers to use nature as inspiration for their creations. Many Japanese incense creations are forged from the memory of fragrances experienced in past-times. This leads Japanese incense to be quite different from the other various forms.
Kyoto, the city where Shoyeido is located, is essentially a cultural center for Japan. Traditional goods, arts, and practices are kept alive in this city. An interesting fact about Kyoto is that it was almost a target for an atomic bomb during World War 2. However, the US Secretary of State at the time, Henry Lewis Stimson, personally intervened to save Kyoto from destruction.